About Us

We're Small on Purpose

Big agencies shuffle you between junior account managers. Your strategy gets templated. Your calls go unreturned. We deliberately stay small so every client gets the attention they deserve.

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Our Story

Founded on Frustration with the Industry

JSB Collaborative started because we were tired of watching businesses get burned by agencies that overpromise and underdeliver.

Too many SEO agencies treat their work like a black box—mysterious processes, vague reports, and results you can't verify. We knew there had to be a better way.

So we built an agency around transparency, education, and partnership. One where clients understand exactly what we're doing and why.

JSB Collaborative founder
Our Philosophy

Partnership, Not a Transaction

We don't just execute tactics—we become part of your team. We explain the 'why' behind every strategy because informed clients make better partners. Your success is our success.

What We Believe

Transparency Above All

You should understand exactly what we're doing with your money. No black boxes, no mysterious processes.

Education Built In

We explain the 'why' behind every strategy. Informed clients make better decisions and better partners.

Results Over Rankings

Rankings are a vanity metric. We care about traffic, leads, and revenue—the numbers that actually matter.

Honest Expectations

Real SEO takes time. We'll tell you what's realistic, not what you want to hear.

Rochester Roots

Based in Rochester, Serving Nationwide

We're proud to call Rochester, NY home. But our clients span the country—from local businesses to national brands.

Whether you're down the street or across the country, you'll get the same level of attention and expertise. The only difference is whether we grab coffee in person or over Zoom.

Team collaboration

Ready to Work with a Team That Cares?

No pitch deck. No pressure. Just an honest conversation about your business and whether we can help.

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